The Beyond the Break team has years of experience in sporting and not-for-profit sectors, helping to drive organisations to achieve real and measurable outcomes.
We pride ourselves on assisting brands to get through the uncertainty – to get past the white water, through the channel, and negotiate the break to where the water is clear. From communications and commercialisation to business development and strategy, we help groups to answer the hardest question: where are we going? It is our passion to help organisations take maximum advantage once they have negotiated the break and reached clear water, then return to shore having successfully cracked the perfect wave. It’s all about providing our knowledge and experience so clients’ actions can be perfectly chosen – and timed – to respond to the situation at hand. After building careers working on the client side, in 2015 we decided to ‘have a crack’ and take on the ocean of our own business. We know that conditions and wind direction could change at any time, and we are fortunate to work with so many great brands on the journey so far as we negotiate our own break.
With more than 20 years experience in sports administration and membership-based organisations, Grant has the ability to look at the big picture while delivering practical solutions.
Heading up the events and commercial portfolios for Beyond the Break, Grant brings extensive experience and knowledge having served as a CEO and Senior Manager for some of the country’s leading national sporting organisations including Swimming Australia, Surf Life Saving Australia and Equestrian Australia.
Grant recently spent for more than 12 months working with the sport competition managers at the Gold Coast Commonwealth Games on sport readiness. He worked with the team across risk management, upskilling of personnel, getting games time ready as well as support throughout the Games.
Having worked on major sponsorship and broadcast deals across brands such as the Kellogg’s Nutri-Grain Ironman Series, Australian Surf Life Saving Championships and FINA World Swimming Championships, Grant now focuses on working with sports and not-for-profits to look at ways to diversify revenue streams, attract new revenue and leverage assets.
As part of the commercial arm of Beyond the Break, Grant helps sports and not-for-profits to audit their current offerings and help identifies new opportunities and products to expand their revenue streams.
His strong leadership skills has also seen Grant mentor and educate key industry leaders on presentation and communications skills when dealing with a variety of stakeholders. Having worked with international, national and grassroots stakeholders at all stages of his career, Grant understands the importance of tailoring messages and presentation of ideas to the different audiences.
Grant has developed strong relationships with major State events corporations nationally and has brokered major domestic and international event deals. His sports marketing experience covers sponsorship acquisition and leveraging, international broadcast negotiation, and media management.
Before Beyond the Break… Grant worked for brands including…
- Surf Life Saving Australia
- Equestrian Australia
- Swimming Australia
- Melbourne 2006 Commonwealth Games
- FINA World Championships Melbourne 2007
Lauren has extensive media, communications and marketing experience working across charity, sport and government agencies.
Responsible for the communications division of Beyond the Break, Lauren has a strong understanding of developing practical communications strategy as well as first hand experiencing in implementing communications tactics to drive strong results.
A coordinated and strategic marketing and communications strategy that not only deliver media results but also drive social media engagement is what Lauren brings to the table, working in particular with Olympic clients such as Water Polo Australia and Ski and Snowboard Australia on cost effective solutions.
With social media a key driver for how brands connect to fans, Lauren works with client to either develop or enhance their social media footprint and help to drive organisational objectives.
Working with clients including NSW Waratahs, Rugby League World Cup, NSW Origin Teams and Gold Coast Commonwealth Games, Lauren has first hand experience in developing and implementing international media and PR campaigns.
Her media management experience also extends to the Olympic games where she has worked as part of the Australian Olympic Committee team as a media liaison at the London and Rio Games.
Lauren’s background working for high profile brands as well as in emergency service based organisations such as Surf Life Saving Australia, has offered her with extensive issues management experience and crisis communications planning.
Before Beyond the Break… Lauren worked for brands including…
- Glasgow 2014 Commonwealth Games
- Surf Life Saving Australia
- Department of Energy and Climate Change (UK)
- Equestrian Australia
- Surf Life Saving Queensland
A sport enthusiast at heart, Rebecca started her career learning sport from the grassroots levels.
Rebecca started her career working with NSW Rugby Union in the community development team learning the sport from the grassroots levels. Providing communications support for the broader team, Rebecca was charged with growing the grassroots digital footprint. With a Diploma of Business Management (Sports Management) Bec has taken her passion for sport to apply it her career. Her time spent working overseas Rebecca gained valuable experience working on major events, working with different client groups. At Beyond the Break Rebecca specialises in digital communications, working with clients to develop creative social content, managing website and e-news platforms.
Erin has a proven track record in working collaboratively with local and international clients
Erin joined the BTB in 2017 and works as part of the team in a marketing and project management role. She provides valuable strategic and operational support across the BTB business as well as to our clients. With a strong background in business development, sales and marketing, Erin has a proven track record in working collaboratively with local and international clients. Her experience working in the busy London marketplace has afforded Erin a strong understanding of the international landscape which has helped her in her roles back in Australia. A diverse portfolio working in the education, publishing and architecture sectors, Erin brings a wealth of knowledge and experience to the BTB team. She is a key member of the BTB project team.