About Us

The Beyond the Break team has years of experience in sporting and not-for-profit sectors, helping to drive organisations to achieve real and measurable outcomes.

We pride ourselves on assisting brands to get through the uncertainty – to get past the white water, through the channel, and negotiate the break to where the water is clear. From communications and commercialisation to business development and strategy, we help groups to answer the hardest question: where are we going? It is our passion to help organisations take maximum advantage once they have negotiated the break and reached clear water, then return to shore having successfully cracked the perfect wave. It’s all about providing our knowledge and experience so clients’ actions can be perfectly chosen – and timed – to respond to the situation at hand. After building careers working on the client side, in 2015 we decided to ‘have a crack’ and take on the ocean of our own business. We know that conditions and wind direction could change at any time, and we are fortunate to work with so many great brands on the journey so far as we negotiate our own break.

Our Team

Grant Baldock

Grant Baldock

Director

With more than 20 years experience in sports administration and membership-based organisations, Grant has the ability to look at the big picture while delivering practical solutions.

Grant has held positions as CEO and Senior Manager with some of the biggest National Sport Organisations and not-for-profits in the country – including Swimming Australia, Surf Life Saving Australia and Equestrian Australia. Most recently holding the position of CEO at Equestrian Australia (EA) for five years, Grant was responsible for the delivery of new strategic direction for EA that delivered a 400% increase in sponsorship revenue, roll-out of the sport’s first ever national participation program ‘Ready Set Trot’ and the introduction of the Equestrian Grand Final. During his time with Swimming Australia, Grant was not only responsible for delivering live televised events working in partnership with Channel 9, but also worked with commercial partners in the sponsorship delivery at major events. Grant’s major events experience also extends to international events where he was the Aquatics Manager for the 2006 Melbourne Commonwealth Games as well as working on the 2007 FINA World Swimming Championships. As General Manager of Sport at Surf Life Saving Australia, Grant oversaw the management and growth of the Kellogg’s Nutri-Grain Ironman Series, Coolangatta Gold and the Australian Surf Life Saving Championships. It was during that time that Grant renegotiated the long term Kellogg’s sponsorship, new television deal with Channel 7, and long term major event Government deal for the Australian Surf Life Saving Championships. Grant has developed strong relationships with major State events corporations nationally and has brokered major domestic and international event deals. His sports marketing experience covers sponsorship acquisition and leveraging, international broadcast negotiation, and media management.

Lauren Ryan

Lauren Ryan

Director

Lauren has extensive media, communications and marketing experience working across charity, sport and government agencies.

Managing media and communications campaigns for Surf Life Saving Australia, Lauren was responsible for delivering community safety campaigns, building brand awareness and managing publicity around fundraising programs. In the sport team, Lauren managed the media relations for major events including the Kellogg’s Nutri-Grain Series, Coolangatta Gold and the Australian Surf Life Saving Championships. Lauren has worked on some of the biggest international sporting events, including the London 2012 Olympics as media liaison officer for Australian Olympic Committee. At the Rio 2016 Olympic Games, Lauren was again part of the AOC team as the media liaison officer for water polo. As a member of the 2014 Glasgow Commonwealth Games organising committee, Lauren worked as Venue Press Manager across the triathlon and diving venues, responsible for press operations at both venues. As part of the senior leadership team at Equestrian Australia, she headed up the Commercial and Communications department overseeing sponsorship delivery, media and communications, digital and social execution along with event management. Lauren also has strong experience in crisis media management and planning, social media campaign development, website content management as well as major events bids.