PORTFOLIO

Provide the strategic communications plan and implementation, social media management and commercial services.

Marketing strategy and implementation for the whole of sport as well as strategic communications support for proactive and reactive media and publicity.

Provide and deliver the strategic communications plan and social media management, including the 2018 PyeongChang Winter and Paralympic Games campaign.

Governance review of the whole sport including national and state entities to identify the ideal operating model for the for the sport.

Sport readiness consultants providing risk management, up-skilling of personnel and preparing Competition Managers for ‘games time’.

Developed and implemented the 2017 Rugby League World Cup publicity campaign across seven markets in Australia as well as venue media support for live matches.

Provide media management and PR support for the Blues as part of the 2018 NSW State of Origin campaign and was appointed Media Manager of the NSW Women’s Origin Team.

Commercial management of the Birdsville races including developing a commercial audit of the event, sponsorship acquisition and management.

One-on-one communications training and support for senior executives who act as spokespeople and influencers for the organisation.

Sport readiness consultants providing risk management, up-skilling of personnel and preparing Sport Managers ‘games time’.

Managed the sponsorship benefits, leveraging campaign and publicity for Sperry’s sponsorship of Swimming Australia in the lead up to and post the Rio Olympic Games.

Delivered Arena’s fan activation zone as part of their sponsorship leveraging at the 2018 Australian Age Swimming Championships.

Commercial audit of the organisation that included development of commercial proposals for potential new partners and sponsorship acquisition.

Review of Badminton Australia participation products, looking at adult participation and products that could attract and drive engagement in the sport.

Event feasibility study for the World Equestrian Games, management of the project to look at the financial viability of bringing the world’s largest equestrian event to Australia.

Social media management of the Gow Gates Insurance Brokers channels including development of a content strategy across all business divisions.